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Eliminating Silos and Improving Reporting Across the Customer Journey

Reduced admin by 20% and achieved full visibility across sales and onboarding.

Industry

B2B SaaS

Challenge

Sales and onboarding were split across HubSpot and Excel, creating silos, manual work, and poor reporting visibility.

Results

Reduced admin by 20% and achieved full visibility across sales and onboarding.

Halo

About Customer

Halo Solutions provides advanced security and intelligence solutions, supporting organisations with risk management and operational safety.

The Challenge

Halo Solutions had a fragmented system, with sales managed in HubSpot and onboarding tracked in Excel.

This created silos between teams, limited reporting visibility, and introduced manual data entry.

There was no clear view of the full customer journey, making it difficult to track performance and optimise processes.

The Solution

Bound restructured HubSpot to act as a single source of truth.

Separate pipelines were created for sales and onboarding, removing the need for Excel. The GTM and Customer Intelligence Engines were implemented to improve visibility and alignment across teams.

Processes were standardised, and reporting was centralised within HubSpot.

The Results

Manual admin was reduced by 20%, and Excel dependency was eliminated.

Halo Solutions gained full visibility across the entire customer lifecycle, from sales through to onboarding.

Reporting became more accurate, enabling better decision-making and operational efficiency.

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