1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help us make the Website function effectively, improve your user experience, and provide information to help us improve our marketing and services.

Cookies can be:

• Session cookies: Deleted automatically when you close your browser.

• Persistent cookies: Remain on your device until deleted manually or automatically.

• First-party cookies: Set by Bound Marketing.

• Third-party cookies: Set by external providers (e.g. Google, HubSpot, Meta).

2. How We Use Cookies

We use cookies for the following purposes:

a. Essential Cookies

These cookies are necessary for the Website to function properly and cannot be switched off. They enable features such as page navigation, cookie consent management, and access to secure areas of the site.

Examples:

• Cookie consent preferences (e.g. Finsweet Cookie Consent)

• Security and session cookies

b. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website — such as which pages are most visited, where users come from, and how long they stay. This information helps us improve the Website’s performance and user experience.

Examples:

• Google Analytics (GA4)

• HubSpot Analytics

• Hotjar (user behaviour insights)

c. Functionality Cookies

These cookies remember your preferences and choices (e.g., language settings or form fields) to provide a more personalised experience.

Examples:

• HubSpot chat and form tracking cookies

d. Advertising and Targeting Cookies

These cookies are used to deliver relevant ads and measure their effectiveness. They track browsing activity across websites and may be set by third-party advertising networks.

Examples:

• Meta (Facebook) Pixel

• LinkedIn Insight Tag

• Google Ads Conversion Tracking

3. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. These third parties have their own privacy and cookie policies. We encourage you to review them for more information:

• Google: https://policies.google.com/privacy

• HubSpot: https://legal.hubspot.com/privacy-policy

• Meta (Facebook): https://www.facebook.com/policy.php

• LinkedIn: https://www.linkedin.com/legal/privacy-policy