Bringing Personalised Video to the Heart of Marketing: HeyGen Partners with HubSpot

In today's video-first digital landscape, personalised storytelling is more than a trend; it is a necessity. Recognising this, HeyGen, the innovative AI video generator, has deepened its integration with HubSpot, empowering teams to generate tailored, high-quality videos directly within HubSpot workflows, without the need for filming or post-production.

Why This Matters Now

Marketers and sales professionals often face tight deadlines and limited creative bandwidth. Video production can be resource-intensive and slow, resulting in missed opportunities for timely outreach. This integration addresses that challenge by enabling teams to instantly transform existing marketing assets into polished, engaging video content ready for personalisation.

Build For Scale: Effortless Personalised Video Generation

The new workflow capability offers automation and adaptability:

• Automated Lead Nurturing
  Send personalised video introductions or product demonstrations as soon as leads enter a workflow or reach a lead score threshold, significantly boosting open and click-through rates.
  
  
• Onboarding and Tutorials
  Provide new customers with tailored “Getting Started” videos to reduce churn and minimise support demands.
  
  
• Event Invitations and Follow-Ups
  Create custom video invitations or thank-you messages featuring AI-generated avatars that greet recipients by name, perfect for building stronger connections.
  
  

Seamless Workflow: No Platform Hopping Required

By embedding HeyGen’s video creation tools directly within HubSpot, teams can generate, store, and deploy personalised videos all from a single interface. This streamlined process reduces coordination effort and accelerates execution without compromising storytelling quality.

For Marketers, by Marketers: A Win-win Collaboration

This partnership brings together HeyGen’s powerful AI video engine with HubSpot’s renowned automation and CRM capabilities. HeyGen CEO Joshua Xu highlights their shared mission of making professional-quality video storytelling more accessible, while HubSpot’s SVP of Product and Partnerships, Karen Ng, emphasises the ability for brands to “cut through the noise” and deliver more meaningful outreach within the HubSpot ecosystem.

Why Bound Readers Should Take Note

• Boost Efficiency: Eliminate production bottlenecks with instant, AI-generated video content.
  
  
• Deepen Engagement: Personalised video is proven to increase response and conversion rates.
  
  
• Stretch Resources Smarter: Deliver bespoke video content at scale without adding unnecessary creative overhead.
  
  

Getting Started is Easy

1. Install the HeyGen App from the HubSpot Marketplace.
   
   
2. Add Custom Fields (e.g., heygen_video and heygen_video_gif) to your contact records.
   
   
3. Define Workflow Triggers such as lead scoring or form submissions.
   
   
4. Add the "Generate HeyGen Personalised Video" Action with variables like recipient name or company.
   
   
5. Launch Campaigns with emails that automatically include unique video GIFs or links personalised for each contact.
   
   

In Summary

HeyGen’s expanded HubSpot integration makes scalable, hyper-personalised video outreach a reality. Marketers can now enhance every stage of the funnel with video, from first impressions to customer appreciation, all without leaving their preferred CRM.