Bound Insights

Stay informed with the latest trends and updates in Inbound, ABM, RevOps and HubSpot from our team of experts at Bound Marketing. Gain knowledge, discover new strategies and succeed with our guidance.

B2B
2 min read

What is Product-Led Growth?

James Cook

What is product-led growth Product-led growth (PLG) is a marketing and sales strategy that focuses on the product itself rather than traditional sales tactics like cold calls, email campaigns and advertising.

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Discover the value of lead scoring for modern marketers
HubSpot
3 min read

The Value of Lead Scoring for Modern Marketers

James Cook

As a modern marketer, you have the potential to generate an incredible number of leads. But, how do you prioritise and nurture those leads i...

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What Is RevOps and why is it important
B2B
3 min read

What Is RevOps and why is it important?

James Cook

Is your business ready for growth but unsure how to achieve this on an operational level? Learn what RevOps is and why it is important for s...

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How To Run An Effective ABM Campaign for Your B2B Tech Company
B2B
4 min read

How To Run An Effective ABM Campaign for Your B2B Tech Company

James Cook

The world of B2B marketing has been completely taken over by ABM initiatives.

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B2B
7 min read

The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams

James Cook

There’s a reason "why talk about marketing and sales team alignment" is all the rage right now.

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