What changed
- Pipeline traced back to source HubSpot
- Inbounds enriched on arrival Clay
- Campaigns below target CPL HubSpot
Agent triggered Attribution Rebuild
- Rebalance campaign spend
- Route enriched leads to sales
- Refresh the board dashboard
These aren't three separate problems. They're the same broken infrastructure showing up differently across three functions. Bound builds the engine that fixes it for all three.
Six versions of the same broken infrastructure. Find yours.
You need attribution that connects every campaign and channel to closed revenue: a number you'd stake your credibility on in front of the board. Right now attribution is broken, and marketing and sales argue about lead quality instead of sharing data.
Bound rebuilds the data architecture so every lead, campaign and channel connects to closed revenue. SureCloud went from a 0.2% conversion rate and no shared reporting to over 2% conversion and a single source of truth, trusted by both teams, within 60 days.
You're the unofficial HubSpot owner, running campaigns, fixing broken workflows and losing roughly 30% of your week to data admin that shouldn't be your job. You know what a well-configured system looks like; you just haven't had the time or support to build it.
Praxis42's marketing manager inherited 58 broken workflows. We removed them, rebuilt the integration and handed back a system that reflected their intelligence rather than fought it.
You need a single commercial operating system across acquisition, conversion and expansion, not three functions each running from their own data. Marketing's attribution doesn't connect to sales' pipeline; sales' pipeline doesn't connect to CS's health data.
Bound builds the infrastructure that runs across all three: a unified data model, shared lifecycle stages and AI that surfaces the right insight to the right function at the right time. Cocentric came to us with a siloed, founder-led operation and no marketing engine. We built the full GTM intelligence engine from scratch. For the first time, leadership had a single view from first touch to expansion.
Deals sit without movement and nobody flags them. Follow-up depends on which rep remembers. The weekly forecast is more gut feel than data. You need routing that enforces SLAs, deal-stage gates with accountability built in, and a win/loss framework that shows where deals are actually being lost.
Bound rebuilds the sales infrastructure so the pipeline reflects reality. SureCloud's sales team re-engaged stalled deals within weeks of starting, generating immediate revenue from opportunities that had been sitting cold.
You're still the most important salesperson in the company. Marketing isn't feeding sales consistently, HubSpot isn't producing the ROI you expected, and you can't forecast with confidence because the commercial operating system underneath the business isn't there yet.
Cocentric needed a full GTM engine built from scratch: enrichment, signal detection, lead scoring, marketing automation, the lot. They got one. For the first time, leads routed to sales without the founder in every conversation.
There's no early warning system. Renewals are fire drills. Expansion conversations happen when a client brings it up, not when the data says they're ready. CS is a revenue function, but without the infrastructure to prove it, you'll always be fighting for budget.
Bound builds the health scoring, renewal automation and expansion-trigger framework that turns CS from reactive to proactive. Smiles & Smiles activated a cross-sell pipeline from 5,000 existing patients who had never been systematically contacted.
What changed
⚡ Agent triggered Attribution Rebuild
What changed
⚡ Agent triggered Pipeline Variance Review
This morning
⚡ Agent triggered Protocols running
Risk signals
⚡ Agent triggered Champion Departure Protocol
UK-based B2B companies, typically 20–200 people, with a sales team, a HubSpot licence (or a strong reason to get one) and at least one revenue leak they're aware of. They're past the start-up stage and into the scaling phase: revenue exists, but growth is inconsistent. Marketing, sales and CS may all be present, but they're not yet operating from a single commercial system. That's what we build.
We're upfront about who we decline:
We'd rather tell you this upfront than take the engagement and underdeliver.
From 0.2% to over 2% within 60 days. Marketing and sales aligned on shared pipeline data for the first time; stalled deals re-engaged before the full engine was complete.
Full GTM Intelligence Engine built across acquisition, conversion and expansion. Signal-based lead queue feeding sales daily. First unified revenue engine in the company's history.
Conversion rate from 1.2% to 2.1% in two months, through intent-based lead prioritisation and mid-funnel nurture.
Every engagement starts with a structured Foundations audit. The right package depends on where you are and how much of the engine needs to be built.
For scaling B2B teams building early momentum and alignment.
For scale-ups ready to operationalise their entire GTM system for predictable growth.
For B2B organisations needing a tailored GTM and RevOps solution.
From a disorganised CRM to a high-performing growth system. Bound identified high-intent leads, revived stalled deals, and implemented automations that immediately boosted our pipeline. We now have complete visibility over our data and a scalable framework for client acquisition in the GRC space.
Exceptional onboarding and ongoing support. Bound delivered a seamless HubSpot migration and tailored the CRM perfectly to our needs. Their support with complex API integrations has transformed how we report and manage data across systems.
Outstanding HubSpot experts — a game changer. Bound transformed our HubSpot setup and improved our data structure, automation, and reporting. Their proactive approach and ongoing support have made a lasting impact on our sales and marketing efficiency.
Book a 20-minute call and we'll identify your primary revenue leak and what fixing it is worth.