How we produced a 15x return From Facebook & Instagram ads

Here’s how we did it

Bound spent time working closely with Rebecca Campbell to create the perfect strategy and tactics to deliver a full end-to-end campaign to launch a new product offering to her ideal customer profiles. 

Working to a tight schedule
The new product had a short sale period as it was closing on a specific date and wouldn’t be available for another year. As such, we had to create a campaign to serve existing customers, nurture CRM leads and attract new customers all within a 2-month period.

Developing a unique customer journey
Compared to the client’s other products, this new addition was more expensive. To combat this, we developed a unique customer journey to monitor content engagement and trigger educational/promotional content based on content consumption. 

Marketing automation to the rescue
Thanks to our marketing automation tools, we were able to add and remove audiences’ ad campaigns as required, leading to a more targeted approach. 

Cart abandonment email marketing
Arming ourselves with WooCommerce and the client’s CRM, we implemented card abandonment email marketing. Here, we could showcase what to expect from the product in more detail, demonstrating proof of value to potential customers and recapturing leads.