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Revenue engine thinking, in the open

What we've learned building and fixing HubSpot revenue engines for B2B teams: the audits, the attribution and the alignment. Written for the people who own the number.

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Leadership and Alignment 7 min read

Why Every B2B Brand Needs an AI Content Strategy

Why Every B2B Brand Needs an AI Strategy An AI content strategy helps businesses create content that is structured for AI search a…

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Leadership and Alignment 6 min read

How Proof Points Influence AI Search Rankings

How Proof Points Influence AI Search Rankings AI search platforms rely on evidence as well as expertise. Case studies, customer ou…

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